Browse by IFLA Annual Congress
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Session 86 - Marketing on a shoe string - Management and Marketing
Track 4: Tools and techniques
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- CUSHON, Kate and NOWLAN, Gillian Developing and launching effective and engaging videos without breaking the bank
- MUNDT, Sebastian Evaluating the marketing success of libraries’ social media presences
- NARAYANANKUTTY, Narat Inspiring library patrons through an open book written quiz: an innovative library marketing tool
- TANASIJEVIĆ, Suzana New model of library marketing for farmers and promotional creativity in action
- BUSBY, Christine Marketing from the inside out: How we marketed to staff to spread the word to our members
- ERVASTI, Katariina, SAASTAMOINEN, Minna and NISSINEN, Marko Involving customers in redesigning and marketing the library
- EINASTO, Olga Renewing the marketing strategy: from meeting user needs to values creation
- HAUKE, Petra and WERNER, Klaus Ulrich Going green as a marketing tool for libraries: environmentally sustainable management practices
- ALMRZOOQI, Ahmed Rashed Hamed Marketing information with social networking tools: Whatsapp application model