Using the Data You Have to Create New Data for New Decisions

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KOONTZ, Christie (2014) Using the Data You Have to Create New Data for New Decisions. Paper presented at: IFLA WLIC 2014 - Lyon - Libraries, Citizens, Societies: Confluence for Knowledge in Session 167 - Management and Marketing with Public Libraries. In: IFLA WLIC 2014, 16-22 August 2014, Lyon, France.

Bookmark or cite this item: https://library.ifla.org/id/eprint/990
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Language: English (Original)
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Bookmark or cite this item: https://library.ifla.org/id/eprint/990/7/167-koontz-en.pdf

Abstract

Using the Data You Have to Create New Data for New Decisions

Libraries, gather data on a daily basis to present answers, build knowledge, or solve problems for customers. Why not direct these same processes of research and fact-finding toward organizational problems? Organizations such as libraries hold and have access to a wealth of data that can reveal the needs and interests of customers. Having an estimate of population-served based upon geographic market area, provides accurate basis for creation of a wide-range of valuable customer data.
Item Type: Conference or Workshop Item (Paper)
Conference details: IFLA WLIC 2014 - Lyon - Libraries, Citizens, Societies: Confluence for Knowledge

Session 167 - Less=less; Managing for greater impact - Management and Marketing with Public Libraries

Wednesday 20 August 2014 09:30 - 12:45 | Room: Auditorium Pasteur

Divisions: Division 1 Library Types > Public Libraries Section
Division 4 Support of the Profession > Management and Marketing Section
Authors:
NameAffiliationCountry
KOONTZ, ChristieSchool of Information, Florida State University Tallahassee, FloridaUnited States
Date Deposited: 28 Jul 2014 10:50
Last Modified: 14 Aug 2017 08:54
URI: https://library.ifla.org/id/eprint/990

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