Items where Activity/Group is "Division 4 Support of the Profession > Management and Marketing Section"

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Number of items at this level: 18.

A

ALMRZOOQI, Ahmed Rashed Hamed (2013) Marketing information with social networking tools: Whatsapp application model. Paper presented at: IFLA WLIC 2013 - Singapore - Future Libraries: Infinite Possibilities in Session 86 - Management and Marketing.

B

BENTON, Susan (2014) Benchmarks: Building Library Management and Leadership Strength. Paper presented at: IFLA WLIC 2014 - Lyon - Libraries, Citizens, Societies: Confluence for Knowledge in Session 167 - Management and Marketing with Public Libraries. In: IFLA WLIC 2014, 16-22 August 2014, Lyon, France.

BUSBY, Christine (2013) Marketing from the inside out: How we marketed to staff to spread the word to our members. Paper presented at: IFLA WLIC 2013 - Singapore - Future Libraries: Infinite Possibilities in Session 86 - Management and Marketing.

C

CUSHON, Kate and NOWLAN, Gillian (2013) Developing and launching effective and engaging videos without breaking the bank. Paper presented at: IFLA WLIC 2013 - Singapore - Future Libraries: Infinite Possibilities in Session 86 - Management and Marketing.

D

DUDA, Vadim V. and BELKINA, Anna N. (2017) Branding: Bridging: Building. A Story of How One Small Rural Library Eliminated One of the Toughest Russian Problems. Paper presented at: IFLA WLIC 2017 – Wrocław, Poland – Libraries. Solidarity. Society. in Session 207 - Library Buildings and Equipment with Management and Marketing.

E

EINASTO, Olga (2013) Renewing the marketing strategy: from meeting user needs to values creation. Paper presented at: IFLA WLIC 2013 - Singapore - Future Libraries: Infinite Possibilities in Session 86 - Management and Marketing.

ERVASTI, Katariina and SAASTAMOINEN, Minna and NISSINEN, Marko (2013) Involving customers in redesigning and marketing the library. Paper presented at: IFLA WLIC 2013 - Singapore - Future Libraries: Infinite Possibilities in Session 86 - Management and Marketing.

H

HAAVISTO, Tuula (2017) A Dream Come True of Citizens – the New Helsinki Central Library. Paper presented at: IFLA WLIC 2017 – Wrocław, Poland – Libraries. Solidarity. Society. in Session 207 - Library Buildings and Equipment with Management and Marketing.

HAUKE, Petra and WERNER, Klaus Ulrich (2013) Going green as a marketing tool for libraries: environmentally sustainable management practices. Paper presented at: IFLA WLIC 2013 - Singapore - Future Libraries: Infinite Possibilities in Session 86 - Management and Marketing.

K

KOONTZ, Christie (2014) Using the Data You Have to Create New Data for New Decisions. Paper presented at: IFLA WLIC 2014 - Lyon - Libraries, Citizens, Societies: Confluence for Knowledge in Session 167 - Management and Marketing with Public Libraries. In: IFLA WLIC 2014, 16-22 August 2014, Lyon, France.

L

LEWIS, Vivian (2015) Articulating Worth: Communicating the Library’s Value Proposition. Paper presented at: IFLA WLIC 2015 - Cape Town, South Africa in Session 91 - Academic and Research Libraries Management and Marketing and eMetrics SIG.

M

MUNDT, Sebastian (2013) Evaluating the marketing success of libraries’ social media presences. Paper presented at: IFLA WLIC 2013 - Singapore - Future Libraries: Infinite Possibilities in Session 86 - Management and Marketing.

N

NARAYANANKUTTY, Narat (2013) Inspiring library patrons through an open book written quiz: an innovative library marketing tool. Paper presented at: IFLA WLIC 2013 - Singapore - Future Libraries: Infinite Possibilities in Session 86 - Management and Marketing. Withdrawn.

NYGREN, Åke (2014) The Public Library as a Community Hub for Connected Learning. Paper presented at: IFLA WLIC 2014 - Lyon - Libraries, Citizens, Societies: Confluence for Knowledge in Session 167 - Management and Marketing with Public Libraries. In: IFLA WLIC 2014, 16-22 August 2014, Lyon, France.

P

PÉREZ-SALMERÓN, Glòria (2014) Librarians facing the crisis: ACTION. Paper presented at: IFLA WLIC 2014 - Lyon - Libraries, Citizens, Societies: Confluence for Knowledge in Session 167 - Management and Marketing with Public Libraries. In: IFLA WLIC 2014, 16-22 August 2014, Lyon, France.

T

TAN, Gene and WAN, Wee Pin and TEO, Jaclyn (2014) S.U.R.E. Campaign: Promoting Information Literacy Awareness to Singaporeans. Paper presented at: IFLA WLIC 2014 - Lyon - Libraries, Citizens, Societies: Confluence for Knowledge in Session 167 - Management and Marketing with Public Libraries. In: IFLA WLIC 2014, 16-22 August 2014, Lyon, France.

TANASIJEVIĆ, Suzana (2013) New model of library marketing for farmers and promotional creativity in action. Paper presented at: IFLA WLIC 2013 - Singapore - Future Libraries: Infinite Possibilities in Session 86 - Management and Marketing.

W

WU, Yue (2017) "It's My Library": An Immersive, Empathic and Collaborative Approach to Online Storytelling Design. Paper presented at: IFLA WLIC 2017 – Wrocław, Poland – Libraries. Solidarity. Society. in Session 207 - Library Buildings and Equipment with Management and Marketing.

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