Items where Activity/Group is "Management and Marketing Section"

Group by: Name | Item Type | No Grouping
Jump to: A | B | C | D | E | F | G | H | I | J | K | L | M | N | P | T | W
Number of items at this level: 35.

A

AHMAD KHUSAINI, Noryana, BIN DAUD, Mohd Shamsul and ABD RAHMAN, Noraini (2019) Libraries and Love Stories through the Lens of Malaysian Film, Television and Novel Publishing. Paper presented at: IFLA WLIC 2019 - Athens, Greece - Libraries: dialogue for change in Session 259 - New Professionals with Management and Marketing.

ALMRZOOQI, Ahmed Rashed Hamed (2013) Marketing information with social networking tools: Whatsapp application model. Paper presented at: IFLA WLIC 2013 - Singapore - Future Libraries: Infinite Possibilities in Session 86 - Management and Marketing.

B

BENTON, Susan (2014) Benchmarks: Building Library Management and Leadership Strength. Paper presented at: IFLA WLIC 2014 - Lyon - Libraries, Citizens, Societies: Confluence for Knowledge in Session 167 - Management and Marketing with Public Libraries. In: IFLA WLIC 2014, 16-22 August 2014, Lyon, France.

BRZEZIŃSKA, Ana (2018) Expand your reach in a digital world. Paper presented at: IFLA WLIC 2018 – Kuala Lumpur, Malaysia – Transform Libraries, Transform Societies in Session 128 - Management and Marketing.

BUSBY, Christine (2013) Marketing from the inside out: How we marketed to staff to spread the word to our members. Paper presented at: IFLA WLIC 2013 - Singapore - Future Libraries: Infinite Possibilities in Session 86 - Management and Marketing.

C

CHANG, Hong (2018) Current Digital Marketing Landscape in Libraries. Paper presented at: IFLA WLIC 2018 – Kuala Lumpur, Malaysia – Transform Libraries, Transform Societies in Session 128 - Management and Marketing.

CUSHON, Kate and NOWLAN, Gillian (2013) Developing and launching effective and engaging videos without breaking the bank. Paper presented at: IFLA WLIC 2013 - Singapore - Future Libraries: Infinite Possibilities in Session 86 - Management and Marketing.

D

DUDA, Vadim V. and BELKINA, Anna N. (2017) Branding: Bridging: Building. A Story of How One Small Rural Library Eliminated One of the Toughest Russian Problems. Paper presented at: IFLA WLIC 2017 – Wrocław, Poland – Libraries. Solidarity. Society. in Session 207 - Library Buildings and Equipment with Management and Marketing.

E

EINASTO, Olga (2013) Renewing the marketing strategy: from meeting user needs to values creation. Paper presented at: IFLA WLIC 2013 - Singapore - Future Libraries: Infinite Possibilities in Session 86 - Management and Marketing.

ERVASTI, Katariina, SAASTAMOINEN, Minna and NISSINEN, Marko (2013) Involving customers in redesigning and marketing the library. Paper presented at: IFLA WLIC 2013 - Singapore - Future Libraries: Infinite Possibilities in Session 86 - Management and Marketing.

F

FELTREUTER, Anya (2019) Changing the way we work - Library on Tour - a new method of working for Library staff. Paper presented at: IFLA WLIC 2019 - Athens, Greece - Libraries: dialogue for change in Session S09 - Management and Marketing. In: Recruiting and managing the new generation of employees to attract new markets and create new services, 22-23 August 2019, Pythagoreion, Samos, Greece.

FUMEY, Adjovi Essenam and SOW GUEYE, Fatima Oury (2019) Management of feelings: case studies from libraries in West Africa. Paper presented at: IFLA WLIC 2019 - Athens, Greece - Libraries: dialogue for change in Session 259 - New Professionals with Management and Marketing.

G

GEORGY, Ursula (2019) The Future of Personnel Development in Libraries: An Innovation- and Competence-Oriented Approach. Paper presented at: IFLA WLIC 2019 - Athens, Greece - Libraries: dialogue for change in Session S09 - Management and Marketing. In: Recruiting and managing the new generation of employees to attract new markets and create new services, 22-23 August 2019, Pythagoreion, Samos, Greece.

GOLTEN, Elin (2019) Public Libraries as Place and Space – New Services, New Visibility. Paper presented at: IFLA WLIC 2019 - Athens, Greece - Libraries: dialogue for change in Session S09 - Management and Marketing. In: Recruiting and managing the new generation of employees to attract new markets and create new services, 22-23 August 2019, Pythagoreion, Samos, Greece.

GRIGORA, Maria, MARONITOU, Fani and SPATHARI, Elpisia (2019) Introduction of Interactive and Product Design in reshaping the Public Library’s services through ICT and public engagement: The case of Mytilene Public Library’s archives. Paper presented at: IFLA WLIC 2019 - Athens, Greece - Libraries: dialogue for change in Session S09 - Management and Marketing. In: Recruiting and managing the new generation of employees to attract new markets and create new services, 22-23 August 2019, Pythagoreion, Samos, Greece.

H

HAAVISTO, Tuula (2017) A Dream Come True of Citizens – the New Helsinki Central Library. Paper presented at: IFLA WLIC 2017 – Wrocław, Poland – Libraries. Solidarity. Society. in Session 207 - Library Buildings and Equipment with Management and Marketing.

HAUKE, Petra and WERNER, Klaus Ulrich (2013) Going green as a marketing tool for libraries: environmentally sustainable management practices. Paper presented at: IFLA WLIC 2013 - Singapore - Future Libraries: Infinite Possibilities in Session 86 - Management and Marketing.

I

IHEJIRIKA, Kingsley T., GOULDING, Anne and CALVERT, Philip (2018) How social is your social media? Managing social media marketing in academic libraries. Paper presented at: IFLA WLIC 2018 – Kuala Lumpur, Malaysia – Transform Libraries, Transform Societies in Session 128 - Management and Marketing.

ISBERG, Catharina and ANDERSSON, Josefin (2018) Use the opportunities of the digital world – transformed library services, resource reallocation and developed work structure. Paper presented at: IFLA WLIC 2018 – Kuala Lumpur, Malaysia – Transform Libraries, Transform Societies in Session 128 - Management and Marketing.

J

JOVIČIĆ, Stanka and KUNDAČINA, Bojan (2019) Library and the Media – Analysis of How Libraries Are Presented in the Print Media. Paper presented at: IFLA WLIC 2019 - Athens, Greece - Libraries: dialogue for change in Session S09 - Management and Marketing. In: Recruiting and managing the new generation of employees to attract new markets and create new services, 22-23 August 2019, Pythagoreion, Samos, Greece.

K

KOONTZ, Christie (2014) Using the Data You Have to Create New Data for New Decisions. Paper presented at: IFLA WLIC 2014 - Lyon - Libraries, Citizens, Societies: Confluence for Knowledge in Session 167 - Management and Marketing with Public Libraries. In: IFLA WLIC 2014, 16-22 August 2014, Lyon, France.

L

LEWIS, Vivian (2015) Articulating Worth: Communicating the Library’s Value Proposition. Paper presented at: IFLA WLIC 2015 - Cape Town, South Africa in Session 91 - Academic and Research Libraries Management and Marketing and eMetrics SIG.

LEWIS, Vivian (2019) Retaining Millennials: Strategies for Keeping New Professionals After the Initial Excitement of the Recruitment Process is Over. Paper presented at: IFLA WLIC 2019 - Athens, Greece - Libraries: dialogue for change in Session S09 - Management and Marketing. In: Recruiting and managing the new generation of employees to attract new markets and create new services, 22-23 August 2019, Pythagoreion, Samos, Greece.

LI, Yang and LIU, Xiaodong (2019) “Library + Tourism”: A New Direction for the Sustainable Development of Libraries. Paper presented at: IFLA WLIC 2019 - Athens, Greece - Libraries: dialogue for change in Session S09 - Management and Marketing. In: Recruiting and managing the new generation of employees to attract new markets and create new services, 22-23 August 2019, Pythagoreion, Samos, Greece.

M

MOMENI, Esmat and DANESHJOO, Farnaz (2019) The Study of Perceptions of love in the Telling of the love Story of Leilly and Majnoon - using Images of the Products derived from it among Adolescents in the library of the 5th District of Ekbatan, Tehran. Paper presented at: IFLA WLIC 2019 - Athens, Greece - Libraries: dialogue for change in Session 259 - New Professionals with Management and Marketing.

MUNDT, Sebastian (2013) Evaluating the marketing success of libraries’ social media presences. Paper presented at: IFLA WLIC 2013 - Singapore - Future Libraries: Infinite Possibilities in Session 86 - Management and Marketing.

N

NARAYANANKUTTY, Narat (2013) Inspiring library patrons through an open book written quiz: an innovative library marketing tool. Paper presented at: IFLA WLIC 2013 - Singapore - Future Libraries: Infinite Possibilities in Session 86 - Management and Marketing. Withdrawn.

NYGREN, Åke (2014) The Public Library as a Community Hub for Connected Learning. Paper presented at: IFLA WLIC 2014 - Lyon - Libraries, Citizens, Societies: Confluence for Knowledge in Session 167 - Management and Marketing with Public Libraries. In: IFLA WLIC 2014, 16-22 August 2014, Lyon, France.

P

PUTRANTO, Widiatmoko Adi and FAJRY, Ashry Noviana (2018) Content Marketing Strategies via Instagram for Indonesian Libraries. Paper presented at: IFLA WLIC 2018 – Kuala Lumpur, Malaysia – Transform Libraries, Transform Societies in Session 128 - Management and Marketing.

PÉREZ-SALMERÓN, Glòria (2014) Librarians facing the crisis: ACTION. Paper presented at: IFLA WLIC 2014 - Lyon - Libraries, Citizens, Societies: Confluence for Knowledge in Session 167 - Management and Marketing with Public Libraries. In: IFLA WLIC 2014, 16-22 August 2014, Lyon, France.

T

TALAVERA-IBARRA, Ana María (2019) Librarians´ leadership promoting reading, libraries and publishing in Peru: a joint experience of libraries and librarians, publishers, authorities and other stakeholders. Paper presented at: IFLA WLIC 2019 - Athens, Greece - Libraries: dialogue for change in Session S13 - Division V (Regions) with Management of Library Associations and LIS Education in Developing Countries. In: Leadership roles in international librarianship: how can information professionals from Africa, Asia & Oceania, Latin America & Caribbean be part of it?, 20-21 August 2019, Alexandria, Egypt.

TAN, Gene, WAN, Wee Pin and TEO, Jaclyn (2014) S.U.R.E. Campaign: Promoting Information Literacy Awareness to Singaporeans. Paper presented at: IFLA WLIC 2014 - Lyon - Libraries, Citizens, Societies: Confluence for Knowledge in Session 167 - Management and Marketing with Public Libraries. In: IFLA WLIC 2014, 16-22 August 2014, Lyon, France.

TANASIJEVIĆ, Suzana (2013) New model of library marketing for farmers and promotional creativity in action. Paper presented at: IFLA WLIC 2013 - Singapore - Future Libraries: Infinite Possibilities in Session 86 - Management and Marketing.

W

WALLON, Amandine (2019) Quand bibliothécaires et usagers n’ont plus de limites: les comportements professionnels à l’épreuve du sexe et des affects. Paper presented at: IFLA WLIC 2019 - Athens, Greece - Libraries: dialogue for change in Session 259 - New Professionals with Management and Marketing.

WU, Yue (2017) "It's My Library": An Immersive, Empathic and Collaborative Approach to Online Storytelling Design. Paper presented at: IFLA WLIC 2017 – Wrocław, Poland – Libraries. Solidarity. Society. in Session 207 - Library Buildings and Equipment with Management and Marketing.

This list was generated on Mon Sep 27 06:48:58 2021 UTC.
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