Items where Activity/Group is "Division 4 Support of the Profession > Management and Marketing Section"

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Number of items at this level: 34.

AHMAD KHUSAINI, Noryana and BIN DAUD, Mohd Shamsul and ABD RAHMAN, Noraini (2019) Libraries and Love Stories through the Lens of Malaysian Film, Television and Novel Publishing. Paper presented at: IFLA WLIC 2019 - Athens, Greece - Libraries: dialogue for change in Session 259 - New Professionals with Management and Marketing.

ALMRZOOQI, Ahmed Rashed Hamed (2013) Marketing information with social networking tools: Whatsapp application model. Paper presented at: IFLA WLIC 2013 - Singapore - Future Libraries: Infinite Possibilities in Session 86 - Management and Marketing.

BENTON, Susan (2014) Benchmarks: Building Library Management and Leadership Strength. Paper presented at: IFLA WLIC 2014 - Lyon - Libraries, Citizens, Societies: Confluence for Knowledge in Session 167 - Management and Marketing with Public Libraries. In: IFLA WLIC 2014, 16-22 August 2014, Lyon, France.

BRZEZIŃSKA, Ana (2018) Expand your reach in a digital world. Paper presented at: IFLA WLIC 2018 – Kuala Lumpur, Malaysia – Transform Libraries, Transform Societies in Session 128 - Management and Marketing.

BUSBY, Christine (2013) Marketing from the inside out: How we marketed to staff to spread the word to our members. Paper presented at: IFLA WLIC 2013 - Singapore - Future Libraries: Infinite Possibilities in Session 86 - Management and Marketing.

CHANG, Hong (2018) Current Digital Marketing Landscape in Libraries. Paper presented at: IFLA WLIC 2018 – Kuala Lumpur, Malaysia – Transform Libraries, Transform Societies in Session 128 - Management and Marketing.

CUSHON, Kate and NOWLAN, Gillian (2013) Developing and launching effective and engaging videos without breaking the bank. Paper presented at: IFLA WLIC 2013 - Singapore - Future Libraries: Infinite Possibilities in Session 86 - Management and Marketing.

DUDA, Vadim V. and BELKINA, Anna N. (2017) Branding: Bridging: Building. A Story of How One Small Rural Library Eliminated One of the Toughest Russian Problems. Paper presented at: IFLA WLIC 2017 – Wrocław, Poland – Libraries. Solidarity. Society. in Session 207 - Library Buildings and Equipment with Management and Marketing.

EINASTO, Olga (2013) Renewing the marketing strategy: from meeting user needs to values creation. Paper presented at: IFLA WLIC 2013 - Singapore - Future Libraries: Infinite Possibilities in Session 86 - Management and Marketing.

ERVASTI, Katariina and SAASTAMOINEN, Minna and NISSINEN, Marko (2013) Involving customers in redesigning and marketing the library. Paper presented at: IFLA WLIC 2013 - Singapore - Future Libraries: Infinite Possibilities in Session 86 - Management and Marketing.

FELTREUTER, Anya (2019) Changing the way we work - Library on Tour - a new method of working for Library staff. Paper presented at: IFLA WLIC 2019 - Athens, Greece - Libraries: dialogue for change in Session S09 - Management and Marketing. In: Recruiting and managing the new generation of employees to attract new markets and create new services, 22-23 August 2019, Pythagoreion, Samos, Greece.

FUMEY, Adjovi Essenam and SOW GUEYE, Fatima Oury (2019) Management of feelings: case studies from libraries in West Africa. Paper presented at: IFLA WLIC 2019 - Athens, Greece - Libraries: dialogue for change in Session 259 - New Professionals with Management and Marketing.

GEORGY, Ursula (2019) The Future of Personnel Development in Libraries: An Innovation- and Competence-Oriented Approach. Paper presented at: IFLA WLIC 2019 - Athens, Greece - Libraries: dialogue for change in Session S09 - Management and Marketing. In: Recruiting and managing the new generation of employees to attract new markets and create new services, 22-23 August 2019, Pythagoreion, Samos, Greece.

GOLTEN, Elin (2019) Public Libraries as Place and Space – New Services, New Visibility. Paper presented at: IFLA WLIC 2019 - Athens, Greece - Libraries: dialogue for change in Session S09 - Management and Marketing. In: Recruiting and managing the new generation of employees to attract new markets and create new services, 22-23 August 2019, Pythagoreion, Samos, Greece.

GRIGORA, Maria and MARONITOU, Fani and SPATHARI, Elpisia (2019) Introduction of Interactive and Product Design in reshaping the Public Library’s services through ICT and public engagement: The case of Mytilene Public Library’s archives. Paper presented at: IFLA WLIC 2019 - Athens, Greece - Libraries: dialogue for change in Session S09 - Management and Marketing. In: Recruiting and managing the new generation of employees to attract new markets and create new services, 22-23 August 2019, Pythagoreion, Samos, Greece.

HAAVISTO, Tuula (2017) A Dream Come True of Citizens – the New Helsinki Central Library. Paper presented at: IFLA WLIC 2017 – Wrocław, Poland – Libraries. Solidarity. Society. in Session 207 - Library Buildings and Equipment with Management and Marketing.

HAUKE, Petra and WERNER, Klaus Ulrich (2013) Going green as a marketing tool for libraries: environmentally sustainable management practices. Paper presented at: IFLA WLIC 2013 - Singapore - Future Libraries: Infinite Possibilities in Session 86 - Management and Marketing.

IHEJIRIKA, Kingsley T. and GOULDING, Anne and CALVERT, Philip (2018) How social is your social media? Managing social media marketing in academic libraries. Paper presented at: IFLA WLIC 2018 – Kuala Lumpur, Malaysia – Transform Libraries, Transform Societies in Session 128 - Management and Marketing.

ISBERG, Catharina and ANDERSSON, Josefin (2018) Use the opportunities of the digital world – transformed library services, resource reallocation and developed work structure. Paper presented at: IFLA WLIC 2018 – Kuala Lumpur, Malaysia – Transform Libraries, Transform Societies in Session 128 - Management and Marketing.

JOVIČIĆ, Stanka and KUNDAČINA, Bojan (2019) Library and the Media – Analysis of How Libraries Are Presented in the Print Media. Paper presented at: IFLA WLIC 2019 - Athens, Greece - Libraries: dialogue for change in Session S09 - Management and Marketing. In: Recruiting and managing the new generation of employees to attract new markets and create new services, 22-23 August 2019, Pythagoreion, Samos, Greece.

KOONTZ, Christie (2014) Using the Data You Have to Create New Data for New Decisions. Paper presented at: IFLA WLIC 2014 - Lyon - Libraries, Citizens, Societies: Confluence for Knowledge in Session 167 - Management and Marketing with Public Libraries. In: IFLA WLIC 2014, 16-22 August 2014, Lyon, France.

LEWIS, Vivian (2015) Articulating Worth: Communicating the Library’s Value Proposition. Paper presented at: IFLA WLIC 2015 - Cape Town, South Africa in Session 91 - Academic and Research Libraries Management and Marketing and eMetrics SIG.

LEWIS, Vivian (2019) Retaining Millennials: Strategies for Keeping New Professionals After the Initial Excitement of the Recruitment Process is Over. Paper presented at: IFLA WLIC 2019 - Athens, Greece - Libraries: dialogue for change in Session S09 - Management and Marketing. In: Recruiting and managing the new generation of employees to attract new markets and create new services, 22-23 August 2019, Pythagoreion, Samos, Greece.

LI, Yang and LIU, Xiaodong (2019) “Library + Tourism”: A New Direction for the Sustainable Development of Libraries. Paper presented at: IFLA WLIC 2019 - Athens, Greece - Libraries: dialogue for change in Session S09 - Management and Marketing. In: Recruiting and managing the new generation of employees to attract new markets and create new services, 22-23 August 2019, Pythagoreion, Samos, Greece.

MOMENI, Esmat and DANESHJOO, Farnaz (2019) The Study of Perceptions of love in the Telling of the love Story of Leilly and Majnoon - using Images of the Products derived from it among Adolescents in the library of the 5th District of Ekbatan, Tehran. Paper presented at: IFLA WLIC 2019 - Athens, Greece - Libraries: dialogue for change in Session 259 - New Professionals with Management and Marketing.

MUNDT, Sebastian (2013) Evaluating the marketing success of libraries’ social media presences. Paper presented at: IFLA WLIC 2013 - Singapore - Future Libraries: Infinite Possibilities in Session 86 - Management and Marketing.

NARAYANANKUTTY, Narat (2013) Inspiring library patrons through an open book written quiz: an innovative library marketing tool. Paper presented at: IFLA WLIC 2013 - Singapore - Future Libraries: Infinite Possibilities in Session 86 - Management and Marketing. Withdrawn.

NYGREN, Åke (2014) The Public Library as a Community Hub for Connected Learning. Paper presented at: IFLA WLIC 2014 - Lyon - Libraries, Citizens, Societies: Confluence for Knowledge in Session 167 - Management and Marketing with Public Libraries. In: IFLA WLIC 2014, 16-22 August 2014, Lyon, France.

PUTRANTO, Widiatmoko Adi and FAJRY, Ashry Noviana (2018) Content Marketing Strategies via Instagram for Indonesian Libraries. Paper presented at: IFLA WLIC 2018 – Kuala Lumpur, Malaysia – Transform Libraries, Transform Societies in Session 128 - Management and Marketing.

PÉREZ-SALMERÓN, Glòria (2014) Librarians facing the crisis: ACTION. Paper presented at: IFLA WLIC 2014 - Lyon - Libraries, Citizens, Societies: Confluence for Knowledge in Session 167 - Management and Marketing with Public Libraries. In: IFLA WLIC 2014, 16-22 August 2014, Lyon, France.

TAN, Gene and WAN, Wee Pin and TEO, Jaclyn (2014) S.U.R.E. Campaign: Promoting Information Literacy Awareness to Singaporeans. Paper presented at: IFLA WLIC 2014 - Lyon - Libraries, Citizens, Societies: Confluence for Knowledge in Session 167 - Management and Marketing with Public Libraries. In: IFLA WLIC 2014, 16-22 August 2014, Lyon, France.

TANASIJEVIĆ, Suzana (2013) New model of library marketing for farmers and promotional creativity in action. Paper presented at: IFLA WLIC 2013 - Singapore - Future Libraries: Infinite Possibilities in Session 86 - Management and Marketing.

WALLON, Amandine (2019) Quand bibliothécaires et usagers n’ont plus de limites: les comportements professionnels à l’épreuve du sexe et des affects. Paper presented at: IFLA WLIC 2019 - Athens, Greece - Libraries: dialogue for change in Session 259 - New Professionals with Management and Marketing.

WU, Yue (2017) "It's My Library": An Immersive, Empathic and Collaborative Approach to Online Storytelling Design. Paper presented at: IFLA WLIC 2017 – Wrocław, Poland – Libraries. Solidarity. Society. in Session 207 - Library Buildings and Equipment with Management and Marketing.

This list was generated on Sat Sep 21 02:57:35 2019 UTC.
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