Looking for the Next Big Thing: Libraries and Social Networks
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BERTHIUME, Guy (2018) Looking for the Next Big Thing: Libraries and Social Networks. Paper presented at: IFLA WLIC 2018 – Kuala Lumpur, Malaysia – Transform Libraries, Transform Societies in Session 128 - Management and Marketing.
Bookmark or cite this item: https://library.ifla.org/id/eprint/2164
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English (Original)
Available under licence Creative Commons Attribution.
Bookmark or cite this item: https://library.ifla.org/id/eprint/2164/1/126-berthiaume-en.pdf
Abstract
Looking for the Next Big Thing: Libraries and Social Networks
Library and Archives Canada favours the use of social media to promote our collection and to spread the word about our events, partnerships and programs, and the services we offer. The cornerstones of our strategy are awareness, engagement and collaboration. This paper provides an overview of our social media strategy, with examples of specific campaigns.| Item Type: | Conference or Workshop Item (Paper) | ||||||
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| Conference details: | IFLA WLIC 2018 – Kuala Lumpur, Malaysia – Transform Libraries, Transform SocietiesSession 128 - Expand your Reach in A Digital World: How to be in 100 Places all the Time - Management and Marketing |
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| Uncontrolled Keywords: | Social media | ||||||
| Date Deposited: | 28 Jun 2018 12:54 | ||||||
| Last Modified: | 28 Jun 2018 12:57 | ||||||
| URI: | https://library.ifla.org/id/eprint/2164 |
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