Branding: Bridging: Building. A Story of How One Small Rural Library Eliminated One of the Toughest Russian Problems
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DUDA, Vadim V. and BELKINA, Anna N. (2017) Branding: Bridging: Building. A Story of How One Small Rural Library Eliminated One of the Toughest Russian Problems. Paper presented at: IFLA WLIC 2017 – Wrocław, Poland – Libraries. Solidarity. Society. in Session 207 - Library Buildings and Equipment with Management and Marketing.
Bookmark or cite this item: https://library.ifla.org/id/eprint/1773
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English (Original)
Available under licence Creative Commons Attribution.
Bookmark or cite this item: https://library.ifla.org/id/eprint/1773/1/207-duda-en.pdf
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Language:
Russian (Translation)
Available under licence Creative Commons Attribution.
Bookmark or cite this item: https://library.ifla.org/id/eprint/1773/6/207-duda-ru.pdf
Abstract
Branding: Bridging: Building. A Story of How One Small Rural Library Eliminated One of the Toughest Russian Problems
The process of transforming an average town library into a library of excellence (Model Library) ran through the following stages: doing research and analysis of the situation on hand, developing a new concept of the library operations, crafting the design concept, drawing up a program for cultural activities, overhauling the range of services and devising a PR-promotion campaign.Истории успеха. Превращение поселковой библиотеки в центр общественной жизни района
Программа приведения обычной поселковой библиотеки к Модельному стандарту состоит из следующих этапов: исследование и анализ текущей ситуации, выработка новой концепции работы, разработка дизайн-концепции, плана программной деятельности и работы с аудиторией, пересмотр услуг и сервисов, PR-продвижение.| Item Type: | Conference or Workshop Item (Paper) | |||||||||
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| Conference details: | IFLA WLIC 2017 – Wrocław, Poland – Libraries. Solidarity. Society.Session 207 - Branding, Bridging, Building: Telling and Selling the Space Story - Library Buildings and Equipment with Management and Marketing |
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| Divisions: | Division 4 Support of the Profession > Library Buildings and Equipment Section Division 4 Support of the Profession > Management and Marketing Section |
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| Uncontrolled Keywords: | - | |||||||||
| Date Deposited: | 04 Aug 2017 09:58 | |||||||||
| Last Modified: | 14 Aug 2017 08:59 | |||||||||
| URI: | https://library.ifla.org/id/eprint/1773 |
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