@inproceedings{ifla225,
           title = {ARRAY(0x558110973310)},
          author = {Katariina Ervasti and Minna Saastamoinen and Marko Nissinen},
            year = {2013},
        keywords = {Marketing strategy, brand building, Boston Matrix, service design, recycling},
             url = {http://library.ifla.org/225/},
        abstract = {ARRAY(0x5581109fe320)}
}