Using the Data You Have to Create New Data for New Decisions

KOONTZ, Christie (2014) Using the Data You Have to Create New Data for New Decisions. Paper presented at: IFLA WLIC 2014 - Lyon - Libraries, Citizens, Societies: Confluence for Knowledge in Session 167 - Management and Marketing with Public Libraries. In: IFLA WLIC 2014, 16-22 August 2014, Lyon, France.

Bookmark or cite this item: http://library.ifla.org/id/eprint/990
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Language: English (Original)
Available under licence Creative Commons Attribution.

Abstract

Using the Data You Have to Create New Data for New Decisions

Libraries, gather data on a daily basis to present answers, build knowledge, or solve problems for customers. Why not direct these same processes of research and fact-finding toward organizational problems? Organizations such as libraries hold and have access to a wealth of data that can reveal the needs and interests of customers. Having an estimate of population-served based upon geographic market area, provides accurate basis for creation of a wide-range of valuable customer data.

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