Using the Data You Have to Create New Data for New Decisions
KOONTZ, Christie (2014) Using the Data You Have to Create New Data for New Decisions. Paper presented at: IFLA WLIC 2014 - Lyon - Libraries, Citizens, Societies: Confluence for Knowledge in Session 167 - Management and Marketing with Public Libraries. In: IFLA WLIC 2014, 16-22 August 2014, Lyon, France.
Using the Data You Have to Create New Data for New DecisionsLibraries, gather data on a daily basis to present answers, build knowledge, or solve problems for customers. Why not direct these same processes of research and fact-finding toward organizational problems? Organizations such as libraries hold and have access to a wealth of data that can reveal the needs and interests of customers. Having an estimate of population-served based upon geographic market area, provides accurate basis for creation of a wide-range of valuable customer data.
|Item Type:||Conference or Workshop Item (Paper)|
|Conference details:||IFLA WLIC 2014 - Lyon - Libraries, Citizens, Societies: Confluence for Knowledge
Session 167 - Less=less; Managing for greater impact - Management and Marketing with Public Libraries
|Divisions:||Division 1 Library Types > Public Libraries Section
Division 4 Support of the Profession > Management and Marketing Section
|Date Deposited:||28 Jul 2014 10:50|
|Last Modified:||12 Aug 2014 11:07|
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