Do we need to believe Data/Tangible or Emotional/Intuition?

MARINI, Jean-Luc and SHI, Fanjuan (2014) Do we need to believe Data/Tangible or Emotional/Intuition?. Paper presented at: IFLA WLIC 2014 - Lyon - Libraries, Citizens, Societies: Confluence for Knowledge in Session 119 - Academic and Research Libraries with Serials and Other Continuing Resources and Committee on Copyright and other Legal Matters (CLM). In: IFLA WLIC 2014, 16-22 August 2014, Lyon, France.

Bookmark or cite this item: http://library.ifla.org/id/eprint/931
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Language: English (Original)
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Abstract

Do we need to believe Data/Tangible or Emotional/Intuition?

Now Data are clearly prevailing in all domains like a new black gold for companies and the rules in business decision-making are called into question. In this context, we think that Data Analytics combined with collaborative decision processes promotes a rational decision-making. However best practices show that more and more executives and managers, the famous HiPPO (Highest Paid Person’s Opinion), now frequently use their intuition for strategic decision-making. Moreover a lot of empirical surveys also show how important is the emotion in the intuitive decision-making processes. We will try to explain how we can interpret differently data coming from big data using the most recent scientific advances in the field of psycho-cognitive sciences, in the goal to improve decision support systems and to take into account emotion in the decision-making processes. Finally we hope this could provide some elements to answer to the question: Do we need to believe Data/Tangible or Emotional/Intuition?

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