S.U.R.E. Campaign: Promoting Information Literacy Awareness to Singaporeans
TAN, Gene and WAN, Wee Pin and TEO, Jaclyn (2014) S.U.R.E. Campaign: Promoting Information Literacy Awareness to Singaporeans. Paper presented at: IFLA WLIC 2014 - Lyon - Libraries, Citizens, Societies: Confluence for Knowledge in Session 167 - Management and Marketing with Public Libraries. In: IFLA WLIC 2014, 16-22 August 2014, Lyon, France.
S.U.R.E. Campaign: Promoting Information Literacy Awareness to SingaporeansIn 2013, National Library Singapore undertook a nation-wide marketing campaign to promote information literacy awareness to Singaporeans. As the term “information literacy” was difficult for the man-on-the-street to grasp, the campaign was branded as S.U.R.E., which stands for Source, Understand, Research and Evaluate. This campaign covered numerous aspects, such as the provision of accessible IL resources; promotion on both traditional and social media channels as well as engagement and outreach efforts to students and teachers.
|Item Type:||Conference or Workshop Item (Paper)|
|Conference details:||IFLA WLIC 2014 - Lyon - Libraries, Citizens, Societies: Confluence for Knowledge
Session 167 - Less=less; Managing for greater impact - Management and Marketing with Public Libraries
|Divisions:||Division 1 Library Types > Public Libraries Section
Division 4 Support of the Profession > Management and Marketing Section
|Uncontrolled Keywords:||information literacy, marketing campaign, social media, Internet, engagement|
|Date Deposited:||11 Jul 2014 21:15|
|Last Modified:||21 Jul 2014 15:29|
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