S.U.R.E. Campaign: Promoting Information Literacy Awareness to Singaporeans

TAN, Gene and WAN, Wee Pin and TEO, Jaclyn (2014) S.U.R.E. Campaign: Promoting Information Literacy Awareness to Singaporeans. Paper presented at: IFLA WLIC 2014 - Lyon - Libraries, Citizens, Societies: Confluence for Knowledge in Session 167 - Management and Marketing with Public Libraries. In: IFLA WLIC 2014, 16-22 August 2014, Lyon, France.

Bookmark or cite this item: http://library.ifla.org/id/eprint/925
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Language: English (Original)
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Bookmark or cite this item: http://library.ifla.org/925/1/167-tan-en.pdf

Abstract

S.U.R.E. Campaign: Promoting Information Literacy Awareness to Singaporeans

In 2013, National Library Singapore undertook a nation-wide marketing campaign to promote information literacy awareness to Singaporeans. As the term “information literacy” was difficult for the man-on-the-street to grasp, the campaign was branded as S.U.R.E., which stands for Source, Understand, Research and Evaluate. This campaign covered numerous aspects, such as the provision of accessible IL resources; promotion on both traditional and social media channels as well as engagement and outreach efforts to students and teachers.

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