S.U.R.E. Campaign: Promoting Information Literacy Awareness to Singaporeans
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TAN, Gene, WAN, Wee Pin and TEO, Jaclyn (2014) S.U.R.E. Campaign: Promoting Information Literacy Awareness to Singaporeans. Paper presented at: IFLA WLIC 2014 - Lyon - Libraries, Citizens, Societies: Confluence for Knowledge in Session 167 - Management and Marketing with Public Libraries. In: IFLA WLIC 2014, 16-22 August 2014, Lyon, France.
Bookmark or cite this item: https://library.ifla.org/id/eprint/925
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English (Original)
Available under licence Creative Commons Attribution.
Bookmark or cite this item: https://library.ifla.org/id/eprint/925/1/167-tan-en.pdf
Abstract
S.U.R.E. Campaign: Promoting Information Literacy Awareness to Singaporeans
In 2013, National Library Singapore undertook a nation-wide marketing campaign to promote information literacy awareness to Singaporeans. As the term “information literacy” was difficult for the man-on-the-street to grasp, the campaign was branded as S.U.R.E., which stands for Source, Understand, Research and Evaluate. This campaign covered numerous aspects, such as the provision of accessible IL resources; promotion on both traditional and social media channels as well as engagement and outreach efforts to students and teachers.| Item Type: | Conference or Workshop Item (Paper) | ||||||||||||
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| Conference details: | IFLA WLIC 2014 - Lyon - Libraries, Citizens, Societies: Confluence for KnowledgeSession 167 - Less=less; Managing for greater impact - Management and Marketing with Public Libraries |
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| Divisions: | Division 1 Library Types > Public Libraries Section Division 4 Support of the Profession > Management and Marketing Section |
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| Uncontrolled Keywords: | information literacy, marketing campaign, social media, Internet, engagement | ||||||||||||
| Date Deposited: | 11 Jul 2014 21:15 | ||||||||||||
| Last Modified: | 14 Aug 2017 08:54 | ||||||||||||
| URI: | https://library.ifla.org/id/eprint/925 |
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