The Study of Perceptions of love in the Telling of the love Story of Leilly and Majnoon - using Images of the Products derived from it among Adolescents in the library of the 5th District of Ekbatan, Tehran

MOMENI, Esmat and DANESHJOO, Farnaz (2019) The Study of Perceptions of love in the Telling of the love Story of Leilly and Majnoon - using Images of the Products derived from it among Adolescents in the library of the 5th District of Ekbatan, Tehran. Paper presented at: IFLA WLIC 2019 - Athens, Greece - Libraries: dialogue for change in Session 259 - New Professionals with Management and Marketing.

Bookmark or cite this item: http://library.ifla.org/id/eprint/2559
[img]
Preview
Language: English (Original)
Available under licence Creative Commons Attribution.

Abstract

The Study of Perceptions of love in the Telling of the love Story of Leilly and Majnoon - using Images of the Products derived from it among Adolescents in the library of the 5th District of Ekbatan, Tehran

The story of Leily and Majnoon's romantic poems in the 4700 lines composed by Nezami Ganjavi Hakim and Persian poet of the 6th century is observed in Iranian public libraries. Leily and Majnoon fell in love in early age. This love has had a dramatic impact on various Iranian art products such as painting, calligraphy, drama (show and opera), cinema, music, and carpet weaving. The purpose of this study was to explain the meaning of love among adolescents in Tehran's Ekbatan Cultural Center before and after the analysis of the love poems by eLily and Majnoon; and explaining the awareness of the theme of love among the adolescents of Ekbatan Cultural Center in Tehran has been after representing Leily and Majnoon's images products. Methodology: The present study is a descriptive study using qualitative content analysis with a diagnostic approach. The research community, the selected poem from the Lilly and Majnon poems, and the validity of the results, are guaranteed by the systematic classification process, based on reliability. Based on the reliability of the content's mental interpretation. Data collection is library and documentary. The data collection tool is interviewing and analyzing it in a qualitative format, along with an accurate interpretation of the data. At first, the concept of love of literature, the concept of love in Love Leily and Majnoon, mining and ultimately to measure the increase of love with the representation of the products in painting and carpets from Love between 20 teenagers who had the experience of love, the collected data were analyzed using SPSS statistical software. Findings show awareness of adolescents in Tehran's Ekbatan Cultural Center is about 80% high in love with intimacy, frenzy, and commitment. The teenagers are aware of self - devotion with a rate of 65 %. And finally, the teenagers in the study are aware of the evolution of earthly love to heavenly love at a rate of 70 percent. The level of awareness of the meaning of love based on the concept of love story Lily and Majnoon with love-making items with an average of 2.28 percent is moderate. The level of awareness of the meaning of love based on the concept of the love story of Lily and Majnoon with self-sacrifice, with an average of 1.6%, and the level of awareness of the meaning of love on the bases of the love story of Lilly and Majnoon with beloved guys as being half-lost. Understanding the beauty of nature and the relationship with Supernaturalism, loyalty to the beloved with an average of 2.6 percent to a degree above average. after the representation of painting images and carpet painting as a product of the love stories of leily and majnoon, awareness of the content of love among teenagers is derived from images of painting and carpet painting with an average of 2.5 percent over the average. As a result, with the implementation of four marketing pillars, the presentation of images taken from the love story in the form of painting and carpets (product) among the adolescents of the Ekbatan Cultural Center in Tehran,(people) together with the analysis of the love story of Lily and Majnoon (promoting) the level of understanding and attention has increased She loves lover (price / value).

FOR IFLA HQ (login required)

Edit item Edit item
.