Looking for the Next Big Thing: Libraries and Social Networks

BERTHIUME, Guy (2018) Looking for the Next Big Thing: Libraries and Social Networks. Paper presented at: IFLA WLIC 2018 – Kuala Lumpur, Malaysia – Transform Libraries, Transform Societies in Session 128 - Management and Marketing.

Bookmark or cite this item: http://library.ifla.org/id/eprint/2164
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Language: English (Original)
Available under licence Creative Commons Attribution.

Abstract

Looking for the Next Big Thing: Libraries and Social Networks

Library and Archives Canada favours the use of social media to promote our collection and to spread the word about our events, partnerships and programs, and the services we offer. The cornerstones of our strategy are awareness, engagement and collaboration. This paper provides an overview of our social media strategy, with examples of specific campaigns.

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