Branding: Bridging: Building. A Story of How One Small Rural Library Eliminated One of the Toughest Russian Problems

DUDA, Vadim V. and BELKINA, Anna N. (2017) Branding: Bridging: Building. A Story of How One Small Rural Library Eliminated One of the Toughest Russian Problems. Paper presented at: IFLA WLIC 2017 – Wrocław, Poland – Libraries. Solidarity. Society. in Session 207 - Library Buildings and Equipment with Management and Marketing.

Bookmark or cite this item: http://library.ifla.org/id/eprint/1773
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Language: English (Original)
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Language: Russian (Translation)
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Abstract

Branding: Bridging: Building. A Story of How One Small Rural Library Eliminated One of the Toughest Russian Problems

The process of transforming an average town library into a library of excellence (Model Library) ran through the following stages: doing research and analysis of the situation on hand, developing a new concept of the library operations, crafting the design concept, drawing up a program for cultural activities, overhauling the range of services and devising a PR-promotion campaign.

Истории успеха. Превращение поселковой библиотеки в центр общественной жизни района

Программа приведения обычной поселковой библиотеки к Модельному стандарту состоит из следующих этапов: исследование и анализ текущей ситуации, выработка новой концепции работы, разработка дизайн-концепции, плана программной деятельности и работы с аудиторией, пересмотр услуг и сервисов, PR-продвижение.

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