Going green as a marketing tool for libraries: environmentally sustainable management practices

HAUKE, Petra and WERNER, Klaus Ulrich (2013) Going green as a marketing tool for libraries: environmentally sustainable management practices. Paper presented at: IFLA WLIC 2013 - Singapore - Future Libraries: Infinite Possibilities in Session 86 - Management and Marketing.

Bookmark or cite this item: http://library.ifla.org/id/eprint/147
[img]
Preview
Language: English (Original)
Available under licence Creative Commons Attribution.

Abstract

Going green as a marketing tool for libraries: environmentally sustainable management practices

This paper deals with libraries’ awareness of ecological sustainability as part of the marketing strategy with high impact on both clients and stakeholders. Libraries are particularly responsible not only for disseminating information on environmental sustainability but also for serving as examples to follow. Small steps in going green can have a big impact on the library’s image. Activities in this field can be developed in cooperation with unpaid partners like NGOs, Friends of the Library groups etc. The paper will give examples from libraries in different countries from all over the world, dealing with ideas of how to gain recognition with a green identity, which conveys an attractive market image.

FOR IFLA HQ (login required)

Edit item Edit item
.