Developing and launching effective and engaging videos without breaking the bank

CUSHON, Kate and NOWLAN, Gillian (2013) Developing and launching effective and engaging videos without breaking the bank. Paper presented at: IFLA WLIC 2013 - Singapore - Future Libraries: Infinite Possibilities in Session 86 - Management and Marketing.

Bookmark or cite this item: http://library.ifla.org/id/eprint/145
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Language: English (Original)
Available under licence Creative Commons Attribution.

Abstract

Developing and launching effective and engaging videos without breaking the bank

We have leveraged a number of free or cheap resources (and the occasional not-so-cheap resource) to create, distribute, promote, and update videos to promote and educate about library resources and services. These videos can be created by almost anyone with a bit of patience and willingness to learn. This presentation will essentially be a lesson in creating effective videos, quickly and inexpensively. It will focus on practical instructions and demonstrations, with framing information on pedagogy and the legal/moral issues we have encountered. In brief, the lesson cover six steps: 1. Planning the video. 2. Creating and gathering the raw material for the video: digital photos and images, screencaps, videos, links, text-based files, etc. 3. Recording a screencast with voice recording. 4. Editing the screencast and voice recording. 5. Posting and promoting the finished video. 6. Updating videos with new or changed information. Our presentation offers attendees practical ways to create videos that do not require significant monetary investments, while demystifying the creation process for even rudimentary experts. All materials and links, as well as supplmentary information, is available on our session Prezi: http://bit.ly/141eQZo

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