Social Media: Adding New Wings for Promotion to Shanghai University Library
LIU, Hua and ZHANG, Jiao and LI, Hongpei and ZHOU, Yue and LU, Ming (2016) Social Media: Adding New Wings for Promotion to Shanghai University Library. Paper presented at: IFLA WLIC 2016 – Columbus, OH – Connections. Collaboration. Community in Session 222 - Knowledge Management.
Social Media: Adding New Wings for Promotion to Shanghai University LibraryAs the most popular social media in China today, WeChat brings powerful opportunities as well as challenges to academic libraries. This paper describes a case study that how Shanghai University Library implemented a WeChat app for promoting library services. The results show the benefits that the WeChat app brings to the end users with more convenient, easy and quick access to library collections and other services. It also brings the benefits to the Library through creating a new channel for branding and marketing, managing online competitions and exhibitions. The results demonstrate that WeChat has become a new powerful platform for marketing library services and providing online references. It has become a mobile library on users’ palms, an important channel for library to maintain relationship with patrons. And it appears as a new growth pole for library innovation.
|Item Type:||Conference or Workshop Item (Paper)|
|Conference details:||IFLA WLIC 2016 – Columbus, OH – Connections. Collaboration. Community
Session 222 - Using social media at work: how to share knowledge, improve collaboration and create a mutual savoir-faire? - Knowledge Management
|Divisions:||Division 3 Library Services > Knowledge Management Section|
|Uncontrolled Keywords:||Social Media, WeChat, Shanghai University, Academic Library, Promotion|
|Date Deposited:||27 Jun 2016 09:59|
|Last Modified:||19 Jul 2016 13:38|
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