Articulating Worth: Communicating the Library’s Value Proposition
LEWIS, Vivian (2015) Articulating Worth: Communicating the Library’s Value Proposition. Paper presented at: IFLA WLIC 2015 - Cape Town, South Africa in Session 91 - Academic and Research Libraries Management and Marketing and eMetrics SIG.
Articulating Worth: Communicating the Library’s Value PropositionLibraries invest significant resources in collecting data and reflecting on the tremendous value they bring to their communities. Unfortunately, the message sometimes fails to have a significant impact beyond the safe confines of the assessment committee room. This paper focuses, from a practical perspective, on strategies for communicating the value message to internal and external audiences (including senior library managers and staff, donors, campus administrators, etc). Some basic concepts, such as simplicity and conciseness, apply to all audiences while other factors must be tailored to the group being targeted. For example, senior leaders will be more persuaded by clear linkages to the strategic plan while campus administrators may be more compelled by rankings and reputation. The author suggests that, to be truly effective, the library value conversation must be carefully planned in a systematic, creative and highly customized way. Libraries must identify the key stakeholders for a particular message, then map out the specific content to be shared and the specific approach or medium to be used for conveying that content to that audience.
|Item Type:||Conference or Workshop Item (Paper)|
|Conference details:||IFLA WLIC 2015 - Cape Town, South Africa
Session 91 - What is value? - Academic and Research Libraries Management and Marketing and eMetrics SIG
|Divisions:||Division 1 Library Types > Academic libraries Section
Division 4 Support of the Profession > Management and Marketing Section
Division 4 Support of the Profession > Statistics and Evaluation Section > E-Metrics
|Uncontrolled Keywords:||Assessment, Metrics, Communications|
|Date Deposited:||11 Sep 2015 14:51|
|Last Modified:||11 Sep 2015 14:51|
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